A Market for All
To help fill the gap and get more farm-direct produce into the hands of low-income neighbors
In2011, Puente and its many community partners created Pescadero Grown Tokens, a wooden token-based matching program for recipients of CalFresh and WIC, as well as other low-income participants living in Pescadero, La Honda, Loma Mar, and San Gregorio. Low-income shoppers will not only be able to redeem their CalFresh and WIC Program benefits at the Pescadero market, they will also be able to enroll in the CalFresh (food stamps) program while shopping. In addition, purchases local income customers who are not eligible for WIC or CalFresh will be matched dollar-for-dollar up to $20.